The problem is, when you have these large kind of phenomena like Game of Thrones, Star Wars, or any of these big franchises, brands tend to piggyback onto the brand that exists with the show and they don’t actually consider what their own overall communication strategy is and the story they have been telling to the market. Therefore, when firms are engaging in a communication strategy, which involves every single touch point that the firm will actually have with the customer – that is to say other customers using the brand, stores in which the brand is sold, advertisements – these should all be in line with the general story that you are trying to tell about the brand. : Well, I think what’s important is to come back a little bit and think about when firms are engaging in a communication strategy, they are essentially telling a story of what they are as a brand, what they represent, and what they want to provide to the market. : Are these brands doing it well? Are they linking their brand image to the Game of Thrones well? I think we have seen about a hundred brands, either officially or unofficially, tying themselves to Game of Thrones for this particular series.ĭ.S. So, brands have been tying themselves to this franchise. When they started the first series, I don’t think they were expecting viewing figures in the hundreds of millions that they‘ve got today. When you look at Game of Thrones and the kind of phenomena it has become, it’s a lot bigger than expected. Steven Seggie : Well, I think it’s quite interesting. Professor Seggie, what does ‘Game of Thrones’ have to do with marketing and brand image? Today, Professor Steven Seggie will talk about how brand image should tie into a larger communication strategy. However, the fans were not the only ones waiting a number of brands were also waiting to ride the Game of Thrones wave to market their products.
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For two years fans had to wait to find out what was going to happen next in one of the most popular TV series of all times. In this interview, Steven Seggie, Associate Professor of Marketing, talks about the Game of Thrones, some of the more unlikely marketing decisions made by certain brands, and especially what will happen now that the show is over.ĭanielle Steele : On April 14, 2019, the widely anticipated 8th season of the HBO series ‘Game of Thrones’ began. The eighth season of the ‘Game of Thrones’ ended on May 19 and over the course of the final season, more than 100 brands were linked to this epic TV series.
However, when certain phenomena like Game of Thrones come around and the franchise appears to be omnipresent, brands are faced with an important decision: should they piggyback onto the franchise brand and benefit from some short-term popularity or should it maintain its established communication strategy? This identity should direct how a brand communicates with its market. This is used to define what the post is about, and to what level of discussion is allowable in the comments.įor more info see the guide and policy.A strong brand identity can take years to develop. » Season 8 Premiere: April 14th » Winds of Winter Release: TBA » Subreddit Twitter » Subreddit Discord Quick Spoiler GuideĮvery post at r/gameofthrones must use a single, spoiler tag at the start of the post. This subreddit is meant to be a safe place for fans to read and talk about the TV series and books regardless of how many episodes or books you have seen or read. The system has been simplified to have only three tags –, and Click here to hide posts Click here to hide posts Click here to hide and posts About /r/gameofthrones GOT, ASOIAF, & GRRM
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